Overview
A coach Like no other
In the fall of 2024, my team of HCI master’s students and I were contracted by Verizon to help research and provide a tailored solution for their version of driver coaching. We honed in on learning more about how coaching can alleviate some of the key obstacles affecting Large Haul Trucking - a $34.5 billion industry - and by the end of the semester, we delivered a robust, thoroughly-tested answer to our findings.
The Time
August - December 2024
The Team
Me (duh)
Angele Chen
Jessica Herring
Zihan Zhang
The Skills
UX Research
Interview Methodologies
Project Management
UX Design
Problem
Micromanaging Safety
Accidents happen, especially for large truck drivers. Tools can help, but drivers often feel over surveilled by the very tools that are meant to keep them safe
Rather than a tool to improve safety, these tracking technologies instead become another distraction, so then the question becomes...

How might we leverage technology driven coaching to enhance driver retention, satisfaction, and performance in the trucking industry while aligning the goals of both drivers and managers?